Fashion, beauty, lifestyle and home, and the social side of Ireland — plus the trends coming next and the ones that shaped us. Independent, unaligned, and dealing in the facts on the ground. Got a story? Send us your news.
Five parts on who Ireland is actually listening to — and who is paying for it.

Locked out of TikTok’s payout scheme, taxed on the gift bag, and a third of deals not paid in money at all.
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Five Irish agencies, one published fee model between them, and the question nobody in Dublin enjoys.
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The industry’s favourite statistic traces back to nowhere, and not one published Irish campaign result reports a sale.
Read the article →Tweed, tall hats and Bright Tomato — best dressed from Killarney, Galway, Ascot and Cheltenham.
Irish designers, the seasons that actually change, and the people who own luxury.
The Irish clinics, the homegrown skincare and the routines worth keeping.
Ireland, Europe and the long way round — hotels, cities and the places worth the journey.
Ireland's awards for style, lifestyle and beauty — decided half by the public and half by our judges. Nominations are open now for both nights.
Spotted a launch, an opening, an award or a moment Ireland should be talking about? Tell us — your tip could become the next story on The Moiré Edit.
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